Redbus Expansion Strategy

1. ) Assume that you take up a online movie ticketing business enterprise in India wherein you enable your customer to misdirect movie tickets online. It is a thriving business and in Metros and A-cities your company contributes to 60-70% of each ticket sales for the cinema. You argon now looking at expanding your trades to otherwise countries. How would you go about 1. a) Sizing the market? Ans a) Identify the study multiplex and theatre prankers in the targeted countries. b) Get the data from them about how their tickets are hold ined. This can help us to identify what percentages of population bind their tickets online.Another route of life would be to make nation fill survey forms and these forms could be distributed orthogonal the multiplexes or it could be distributed online. This would help us to identify the mess who book tickets online. 1. b) Understanding the current port of movie ticket buying customers in that country Ans a) Once we have identified the p ercentage of people who have book their tickets online we can segment them on the basis of quest to study their behavior 1) Demographics age, region and income 2) Medium Smartphone or computer ) in a flash from the multiplex site( deal PVR) or through some other site( like book my show) 1. c) Identify the segment that you would want to work in. Ans I would like to work in online marketing. If I had to expand the movie ticket business in other countries after sizing the market and studying the behavior the next step would be to tap the market. In order to do that we will need to create a name for ourselves in that market. I would like to work on establishing ourselves in the online movie ticketing in late countries.Some ideas as of now I have is 1) Give the consumers attractive offers on with the tickets. For ex On buying more than 3 tickets together bragging(a) a complementary large tub of popcorn. 2) Make the site synergistic and attractive. 3) Provide consumers something, w hich other players dont. for ex consumers will have the pickax of paying later which is not there in most of the sites as of now in India. 2. ) What are your thoughts on the E-commerce market in India and the impress of mobile for the same?Ans The E-commerce market is in its budding shape in India as of now. It is growing at a fast grounds and its discharge to grow at even bigger pace. unsettled has to play a big role in Indian E-commerce market. The net income connectivity has increased manifold because of prevalence of smartphones. This can be utilized in numerous ways to benefit the business. It can help in targeted marketing. Secondly, people are going to do more and more of buying through Internet because it will be on their fingertips, they can use it anywhere anytime.As of now the internet on smartphones has not realized its full effectiveness because of low speed but as 3G gets more popular and 4G makes its way into India speed wont be a problem and people will star t doing more and more of their transactions through mobile. overly this new concept of mobile money introduced by airtel in India is going to get more popular and the day is not far when people would be paying most of their bills through mobile money. So, I teach a great future for E-commerce in a vast market like India and mobile certainly has a great role to play in it.